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Wellbird Company

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The Right Choice for Your Business

• LR Trading was formed in 2025 as a Pty Ltd.

• The company currently employs 65 people, of which 48 are Black South African females from the Umlazi area.

• The business started by supplying vendors with fresh fruit and vegetables, it has now grown to servicing retailers nationally such as Boxer and Spar.

EXPERIENCE IN AGRICULTURE

Our Sole Director, Mrs Pratisha Bechan, commenced
her career in the agricultural sector in 2017,
beginning as an Administrative Clerk at a large fruit
and vegetable processing company in Gauteng.

Our Business Model

Our Vision

To be a trusted fresh-produce partner, connecting farms to retailers and communities through quality, value and dependable service.

Our Mission

To source fresh fruit and vegetables directly from farms, pack to customer specifications and deliver consistently at competitive prices — while building long-term relationships through reliable customer service.

Our Leadership and Consulting Experts

Leadership at LR Trading

At LR Trading, our leadership is driven by integrity, innovation, and a commitment to excellence. We focus on building strong partnerships, empowering our team, and maintaining the highest standards of quality and service. Through strategic direction and a forward-thinking approach, we strive to create sustainable growth, deliver value to our clients, and build lasting relationships founded on trust and reliability.

Pratisha Bechan

Pratisha Bechan

Director
Rakesh Premchand

Rakesh Premchand

General Manager
Shravan Pranav

Shravan Pranav

SUPPLY CHAIN MANAGER

Words from Our Clients

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